"Marketing via podcast gets the arched eyebrow from some companies; podcasting is a relatively new concept. But in successful guerilla marketing, experimenting with the new is key. And current marketing research shows this new concept has legs: A recent study done by Arbitron/Edison found that 13 percent of U.S. Internet users listened to a podcast in 2007, and business users who make tech buying decisions have adopted the technology in much greater force. What are you waiting for? You can tap into this ready-made market for less money than you spend on a tank of gas."
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