Podcasting Unleashed: Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsen’s just-released “Audio Today Report.” In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets. Put another way, the report estimates that radio reaches 270 million Americans (6+) each week. That said, one of the fastest-growing segments of “audio” is digital podcasting Read more:https://ift.tt/2GGMcc2 Start Podcasting: https://ift.tt/26FmpF1