While online video, mobile and Web 2.0 technologies grab the digital media headlines, podcasting has grown steadily, stealthily to become one of the most effective ways to extend a media brand.
Tens of millions of video and audio shows a month synch into portable media players, and some providers of podcasting services report a doubling of subscribers in the last year. Publishers like Slate, BusinessWeek, 1Up, and Harvard Business Review have full schedules of downloadable media.
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