Podcast listeners

Many narrowcasts, many different audiences.

They don't all listen to the same programs, they don't all use iPods, and they don't all come from the same background.

They are podcast users, and they defy clear-cut connections between usage and factors such as gender, age and income level.

The increases ranged from a 10-point spike in the
percentage of respondents ages 25 to 34 who said they listened to
podcasts (from 45% to 55%) to a doubling in the response rate among
listeners ages 50 to 64 (from 8% to 16%).