TREND INDEX
* US Podcast advertising spending increased 106% in 2007 and is projected to rise to $435m in 2012 (eMarketer)
* US Podcast audience reached 18.5m in 2007, and will increase by 251% to 65m in 2012 (eMarketer)
* iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37%) own an iPod or other brand of portable MP3 player (Edison Research Apr 2008)
* 45.1% of active Internet users have downloaded a podcast (Universal McCann)
* In the past 9 months, downloading podcasts more than doubled going from 14% to 30% among active Internet users (Universal McCann)
from http://www.volomedia.com/
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