The commercialization of the podcast world is on the rise, with the exponential growth in listenership that has attracted the attention of many brands in recent years. “Marvel has seen a real opportunity as this space has grown,” explains Amy Fitzgibbons, chief marketing officer for podcast network Midroll Media, which has released the comic book company’s first foray into audio scripted content through podcast. Wolverine: The Long Night, was released episodically earlier this month, and sees Marvel becoming the latest major company to court the burgeoning audience that is turning to podcasts, as are advertisers in growing numbers. https://ift.tt/2IXovto

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