Podcasting Unleashed: Podcast listeners are a burgeoning demographic that might come to represent one of the most lucrative channels available to advertisers. Between 2015 and 2016, the number of Brits tuning into podcasts grew 27 percent to 4.7 million, while across the pond, almost 40 percent of Americans listen to podcasts, while 24 percent tune in monthly, representing the captive ears of 60 million potential consumers. The growth and evolution of podcasting as popular media has enlarged the pool of listeners. “When it was only nerds who were listening to podcasts, [advertising] was all app developers and web-hosting companies,” said Lex Friedman, chief revenue officer at Midroll, the podcast advertising platform which has been selling ad slots since 2011. “As nerd culture has gone from niche to increasingly mainstream, that’s benefited us too.” Learn Podcast Storytelling: https://ift.tt/24uQZmd